Pusha T is looking to highlight artists from Virginia with new record label, Heir Wave Music Group.
Pusha T is looking to help cultivate artists from his home state of Virginia. The “If You Know You Know” rapper announced that he has started his own record label called Heir Wave Music Group.
He shared the news this week, while at an event in Richmond, Virginia. He also revealed that he signed the label’s first artist, Kahri 1k. Kahri is a rapper from Petersburg, Virginia who recently dropped his new project The Ghost of Pecan Acres last month.
Pusha wants to use his label to concentrate on signing artists from Virginia.
“As far as Virginia goes and where I’m from, the 757…I sort of feel like we haven’t established like a circuit that’s really our own,” Pusha said at the event. “Now, with the label, that’s one of the things I’m trying to do. … I felt like Kahri, and I felt like Kahri’s project, would be a great one to start this whole campaign with.”